Community Theatre Social Network Requirements Since we work extensively with Community Theatres, we have been examining the degree to which current social media platforms such as Facebook, Twitter, Google Plus…
Category: <span>Community Theater</span>
I am always amazed when I ask event organizers what they pay for their ticketing software, and I get some from of the following answer: “It’s great! It’s free. We…
When defining your theatre marketing approach, advertising plans and pricing strategies, event producers must consider their audiences. Yes, audiences – plural. We have seen three groups of potential audience members:…
While there are several questions to address as you compose a performing arts marketing plan for your venue, including the traditional four P’s: Product, Placement, Price and Promotion, we’d like…
In previous posts, we discussed the advantages of ticketing systems that enable assigned seating and the associated pricing strategy of assigning different prices to different seats. Doing so drives substantially…
Beyond increasing ticket sales, your role as a leader in arts management probably includes driving revenue from event-related products and services. As shown below, if you are a theatre organization, for example, you should…
Reputation is the main driver of your theatre’s long-term success. It impacts not only whether patrons decide to see additional shows in the future, but it also the degree to…
AACT is Worth Joining If you are a community theatre, it is a great idea to join AACT – American Association of Community Theatre. For a low fee (the amount depends…
Yes, the title of this post is a derivation of the famous advertising slogan from GEICO insurance, but here’s what we mean when it comes to ticketing software. When it…