Marketing – Sell The Show! It’s one thing to direct a full production – it’s another beast to make sure your tickets are sold. Marketing is a crucial piece of the theatre world, regardless of the company’s size. Spreading the word and promoting your show goes far beyond passing out fliers – it’s important to […]
7 Easy Social Media Tips to Sell More Tickets to Your Events How many times have you planned an event and left the promotion until it’s too late? We work with event producers on a daily basis, and we know just how busy you can be! There’s so much to do when it comes to […]
Automation Drives Registrations for Musical Theater Workshops TicketPeak recently introduced Class or Workshop registration functionality. If you are a musical theater organization that offers classes or workshops, chances are you are doing much of it manually. Well now you can use Automation for Musical Theater Workshops. But that is not the point of this post. […]
Social Media Strategies: From Xbox One to Performing Arts Organizations Last week I came across an article by SocialBro, Xbox: What You Can Learn from the Most Responsive Brand on Customer Support, and I was struck by a few incredible takeaways that could easily be applied to almost any performing arts organization’s social media marketing […]
Know Your Audience: Performing Arts Organizations and the Millennials Millennials. There, I said it. Unless you’ve been living under a rock or somewhere with absolutely no contact with the outside world you’ve likely heard this word over and over again. Get ready…there’s plenty more where that came from!There’s quite a bit of talk about the […]
Five Best Practices for Your Event Email Marketing Campaign CC Image by Rahul Rodriguez What’s black and white, and read all over? You’re first response was probably “A Newspaper,” but that’s not what I’m thinking of…I’m thinking of your organization’s email marketing campaign. Are your email marketing practices struggling to maintain excellent open and click-through […]
Maximizing Your Community Theater’s Event Value: Managing Discounts as a Ticket Pricing Strategy Here we are with the fourth installment of the Maximizing Your Community Theater’s Event Value series. Here’s what we’ve covered so far: Part 1: An Introduction and Overview Part 2: Increasing Ticket Sales Part 3: Assigned Seating as an Optimal Ticket Pricing […]
Maximizing Your Community Theater’s Event Value: Increasing Ticket Sales Welcome back to the second installment of Maximizing Your Community Theater’s Event Value series. Our previous post introduced the concept of maximizing event value and outlined the different ways in which your organization could go about achieving a more valuable event.Today we will be discussing the first […]
Boosting Ticket Sales: What Your Performing Arts Organization Can Learn from the Los Angeles Kings CC Image by Connie Kim In our previous article (link) we pin-pointed and outlined three strategies for boosting your performing arts organization’s ticket sales: 1) Pre-Sale Promotion 2) Promotion Through Social Media 3) Group Ticket Sales While these strategies can […]
Performing Arts Subscription Series: Who Needs Them? Who Buys Them? Why Do Performing Arts Organizations Offer Subscriptions? There are a number of different reasons that a performing arts organization might elect to offer a theatre subscription series. The second question is Who Buys Theatre Subscriptions? Your organization might wish to reward regular attendees for […]