As a follow-up to our previous post about Social Media Campaign Strategies for your Performing Arts Marketing Plan, we’ve decided to spotlight an effective social media campaign initiative by TD Canada Trust – #TDThanksYou. While TD Canada Trust isn’t a performing arts organization, there are a few key points that can be used as takeaways and serve as inspiration for your own campaign.
Category: <span>High School Theater</span>
Social media campaigns are a valuable asset to your performing arts marketing plan. Kristen Curtiss, Social Media Specialist at Constant Contact, defines a campaign as a “themed promotion created to reach a specific goal with a beginning and an end date.” With this in mind, campaigns can offer performing arts organizations a wonderful, measurable way of gauging the success of their social media presence, platforms and team.
Being a community theater organization in this day and age is tough. Budgets are tight, competition is fierce, and waning audiences make staying afloat a daunting task. We don’t want to be the “Debbie Downer,” but we’ve put together a list of what we consider to be the five biggest community theatre problems as it currently exists.
Don’t worry though…it’s not all doom and gloom today. Be sure to read to the end of the article to find the proverbial light at the end of the tunnel.
There are few things more satisfying than being able to proudly say that your most recent high school theatre production was a fully sold-out show. This holds true for all your production cast and crew; everyone loves to be a part of something that was well received and popular enough that there were no empty seats or spare tickets to be had!
Ken Davenport, Tony Award-Winning Broadway Producer and blogger at The Producer’s Perspective, posted a list of the Top 10 Most Performed Plays & Musicals in High Schools as curated by the lovely people at Educational Theatre Association. While this list is from 2010, the ETA folks put together an annual list that might be something to look into when choosing your upcoming season.
As a follow up to our previous post, Reinventing the Wheel, we’ve decided to highlight a few theatre companies that are finding new tools and ways to make the (re)imagined real! We hope that these examples become points of inspiration for you and your community theatre organization.
As previously mentioned, writers, artists, directors and actors have used his plots and characters as exceptional models and standards of excellence. In fact, the core and essence of his works are so fundamental to human beings that it is unlikely that the trend of reimagining his works will ever go “out of style.”
If you’ve been following along with our blog, then you might have read our tips on saving your community theatre organization money. If not, check it out here!
One of the tips we previously mentioned was to produce plays that fall under the public domain. We’re hoping to help you get the ball rolling and the wheels turning, so we’ve decided to take a closer look at one of the most mainstream public domain playwrights: William Shakespeare. Whether its reimagined stagings, modern speech adaptations or movie adaptations, the Bard is perhaps the most popular playwright to rework and remold.
As a follow up to our previous post on Three Innovative, Money-Saving Tips for Community Theaters, we are taking a closer look at a group of young opera singers that might just be the masters of minimalism.
The Bicycle Opera Project brings Canadian contemporary opera to communities across Ontario, Canada by bicycle. Yes…you read that right. They also tow everything that they need to showcase a variety of repertoire while on the road. The project was launched in 2012, when the troupe cycled to Peterborough, Port Hope, Belleville, Prince Edward County and Gananoque. The Bicycle Opera Project has continued to thrive and grow during each following summer.
Everyone’s feeling the pinch…am I right? There are hands in our pockets at all times and community theater organizations are in the same boat as the rest.
Are you daunted at the thought of your organization’s upcoming season? Don’t be. We’ve put together some innovative (and just plain simple) ideas to help you lower your upcoming costs while still producing top-quality events.
Dream Big but Produce Small
Think about producing shows with smaller casts. You should be able to save time and money on your rehearsal space costs because there are less people to block, direct, and correct.
It’s safe to say that theater folk are some of the most superstitious people around. Lucky for you, this post doesn’t deal with ghosts in the green room or haunted balconies!
Stage managers are easily the greatest unsung heroes of the theater world. They work tirelessly to make sure that each show runs smoothly from beginning to end and somehow also manage to pick up fruit and veggies for pre-show snack-time.
I’ve heard some completely ridiculous myths about the role of stage manager. I’m not entirely sure where they originated from but we’re going to debunk them right here and now.
1. Stage Managers Begin When the Cast Begins
This couldn’t’ be more wrong! Stage managers are at the rehearsal space long before the cast arrives and are typically the last to leave. The good ones will often do prep work long before the first rehearsal (or even production meeting) takes place.
Are you a small, start-up theater company? Or a high-school performance group? How do you currently sell your event tickets? I hope that you didn’t just say “At the door.” If you did, we’re here to help!
To their detriment, some smaller performing arts organizations will occasionally only offer tickets at the door. Whether it was a one-time oversight or that they don’t believe there are affordable alternatives available, this choice is negatively impacting their bottom line. This choice affects both your company and your audience members so read on to better understand our top reasons for finding ticketing alternatives that will beat your “at-the-door” method.