Category: <span>High School Theater</span>

Performing arts organizations have the tricky task of being in the live event production business. Living and performing in the moment can be thrilling and exciting, but it can also be incredibly stressful. There are no do-overs, take-backs, or retries, so it’s absolutely essential that things go right the first time around.

Read on if you’d like your next live event production to be a complete and utter flop. Don’t worry though – we’ve also included some helpful tips to avoid committing these live event production sins!

Community Theater Dinner Theater High School Theater Just Interesting

Today’s article is a follow-up post to our Social Media for Your Performing Arts Marketing Plan series. In this article you will find a simple guide (with step-by-step pictures) to help you set up your Facebook Business Page for your performing arts organization. If you haven’t already, read our article about using Facebook for your Performing Arts Marketing Plan!

As previously discussed, Facebook provides a fantastic, easy-to-use, free platform for your organization to connect with existing audience members, sponsors and donors. With over 1.2 billion users worldwide, you are also quite likely to attract new fans and audience members. Let’s get started and help you set up your very own Facebook Business Page.

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Community Theater Dinner Theater High School Theater Just Interesting

Visual social networking platforms, such as Pinterest and Instagram, are often overlooked by companies and brands. These platforms are relatively new (compared to Twitter and Facebook) and marketers are just beginning to realize the full effects of targeted visual social media marketing.  Companies and organizations choose to use these platforms because they provide an excellent vehicle of communication for visual industries, such as food, beauty, lifestyle, fashion and the performing arts.

CC Image by mkhmarketing
CC Image by mkhmarketing

Community Theater Dinner Theater High School Theater Just Interesting

Make sure to check out our previous posts in the “Social Media for Your Performing Arts Marketing Plan” series: Part One: An Intro to the Realm of Social Media, Part Two: Facebook and Part Three: Twitter.

CC Image by Esther Vargas
CC Image by Esther Vargas

Despite the fact that it is the most popular video sharing site, YouTube is often overlooked by small businesses as a social media marketing tool. YouTube receives upwards of 30 million visitors worldwide each day and is the second-largest search engine on the Internet! In fact, comScore Video Metrix® revealed that in March 2014, 187.8 million U.S. residents watched 46.6 billion online content videos. This data demonstrates YouTube’s overwhelming reach within the U.S. and worldwide.

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Welcome to Part Two of the “Social Media for your Performing Arts Marketing Plan” series! If you haven’t already, please check out the previous post Part One: An Intro to the Realm of Social Media.  So far we’ve discussed the purpose and benefits of using social media as part of your performing arts marketing plan.

CC Image by mkhmarketing
CC Image by mkhmarketing

Chances are that you already have your own personal profile, but what about your performing arts organization? Maximizing your Facebook presence is a no-brainer: its free, simple to use and gives you access to over a billion people worldwide.

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Community Theater Driving Ticket Sales High School Theater Just Interesting

Event production is perhaps the biggest beast in the business. It can make or break your event and entice or deter your past, present and future audience members. Let’s take a quick look at some of the worst advice that you could ever hear about event production. 

1) Let’s focus on the big picture; the details will take care of themselves.

CC Image by Jayel Aheram
CC Image by Jayel Aheram

Wrong – the details are the key to your event’s success. Details are important no matter how much time you have to plan your event. Make a list of details! All of those details matter (even the little ones that you think might be insignificant) because everything related to your event is important. The program content, the lighting, the accessibility, the reception area, even the coffee and cookies for your reception: these all matter! Your list of details will help you avoid overlooking things and keep the production process running smoothly.

Community Theater Dinner Theater High School Theater Just Interesting

High School Theater Selecting a Ticketing System