Tag: <span>Performing Arts Marketing Plan</span>

Here on the TicketPeak blog we’ve discussed a variety of different topics regarding social media networks and your performing arts marketing techniques. Today we’ll be spending a little time discussing a network that we’ve not spent much time on – Instagram.

In just under five years this social media application has grown from a company of two employees to being bought by Facebook and having over 300 million users. So…how can your organization use this primarily visual social network benefit your performing arts marketing plan?

Let’s get started with a few strategic tips!

Community Theater Dinner Theater High School Theater Social Media

CC Image by Jason Howie
CC Image by Jason Howie

In our previous article, Social Media for Your Performing Arts Marketing Plan: The Ultimate Backstage Pass – Part 1 (link), we discussed the benefits of posting “behind-the-scenes” content to your organization’s social media streams. Up next we’re going to take a closer look at a few different performing arts organizations that are putting this virtual backstage pass strategy into practice.

While this approach is really wonderful for all performing arts organizations, it has proven especially successful in breaking down pre-conceived notions of the classical performing arts. This social media theatre marketing strategy really helps to entice new, younger audiences to become interested and involved with the organization, and even buy tickets!

Just Interesting

Picture this: you, an avid fan of the musical Wicked, have received an exclusive backstage pass to one of their touring shows. You make your way backstage as the company scurries off stage after the final curtain call. A quick check backstage and you are meeting chorus members, dancers, and (can you believe it?!?) leads. You also receive a tour of the sets and orchestra pit. You can almost smell the blood, sweat and tears that have gone into this amazing show.

CC Image by mush
CC Image by mush

Just Interesting

Community Theater Dinner Theater High School Theater Just Interesting

CC Image by mkhmarketing
CC Image by mkhmarketing

Hopefully you’ve read our previous posts about Twitter, but if not you can read the scoop on Twitter here, how to get started here, and how to attract the right followers here. But please, don’t let your head spin at the thought of adding Twitter to your performing arts marketing plan.

Hopefully our previous posts have put you at ease, but if you are still feeling a little woozy we’ve got a couple more application hints to help everything on the Twittersphere run smoothly. We’ve rounded up three great Twitter add-ons that will help you track your engagement, schedule posts, keep track of trending topics and find the right followers. Sound good? We think so too!

Dinner Theater Driving Ticket Sales High School Theater Just Interesting

CC Image by Widjaya Ivan
CC Image by Widjaya Ivan

Have you decided to create a Twitter account for your performing arts organization? If you’re still on the fence, you might want to check out our previous articles about social media for your performing arts marketing plan (especially this one). Once you’ve created your account and have filled in the basics, you’re ready to start tweeting and looking for followers!

According to inbound marketing software mogul, HubSpot, you should “start by identifying a set of core topics that reflect the interests of people who typically become your customers.” We agree with this sentiment whole-heartedly.

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Have the tweeters of Twitter got you in a tizzy? Don’t worry – there’s really not that much to it!

As mentioned in one of our previous posts, Twitter is a great social media platform to include in your performing arts marketing plan because it will help you effectively engage in industry-specific conversations with your growing community of followers, build audience loyalty and increase your organization’s visibility.

We’re here to walk you through the initial stages of Twitter set-up. Let’s get started!

Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

CC Image by Jerry Nihen
CC Image by Jerry Nihen

Social media campaigns are a valuable asset to your performing arts marketing plan. Kristen Curtiss, Social Media Specialist at Constant Contact, defines a campaign as a “themed promotion created to reach a specific goal with a beginning and an end date.” With this in mind, campaigns can offer performing arts organizations a wonderful, measurable way of gauging the success of their social media presence, platforms and team.

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting

Today’s article is a follow-up post to our Social Media for Your Performing Arts Marketing Plan series. In this article you will find a simple guide (with step-by-step pictures) to help you set up your Facebook Business Page for your performing arts organization. If you haven’t already, read our article about using Facebook for your Performing Arts Marketing Plan!

As previously discussed, Facebook provides a fantastic, easy-to-use, free platform for your organization to connect with existing audience members, sponsors and donors. With over 1.2 billion users worldwide, you are also quite likely to attract new fans and audience members. Let’s get started and help you set up your very own Facebook Business Page.

Community Theater Dinner Theater Driving Ticket Sales High School Theater Just Interesting